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We’re busy adding new content, new design and new products. We’ll be back online 12/05/24

Please drop us a line if you need more information about ColorIQ or if you are a current student.

Hello!

ince 2001, The Business of Color has been your go-to source for all things architectural color! We provide consulting services, professional education, certification courses, and personal coaching for both professional and consumer projects. We've been proudly leading the way in this field and are dedicated to supporting you every step of the way. Let us help you make your color dreams a reality!

Accomplishments:

  • Performed over 6,000 successful color consultations worldwide for both residential and commercial projects.

  • Partnered with leading design firms to implement cutting-edge color strategies in high-profile projects.

  • Developed a comprehensive curriculum that has been adopted by numerous design schools and institutions.

  • Consistently received top ratings and testimonials from satisfied clients and students.

  • Owned and operated Pure Home, a successful paint & color retail store in Seattle, WA.

  • Developed a highly popular line of architectural coatings and color systems.

pURE hOME pAINT & cOLOR IN sEATTLE, wa

Choose your starting point

Living: Life Colorfully! (FREE)

Ever thought about a career as a professional color consultant? Download this free eBook to explore a roadmap to a fulfilling and lucrative new career.

Color Certification Courses CACC and CACD

Your first step? Enroll in our live certification course in San Diego or start our flexible online course at your own pace. Ready to dive into a colorful career? 🌈

Pro Coaching
Select your preference

iring a professional coach for your color business offers invaluable support and guidance. Book a free strategy call to elevate your business to the next level.

Living Life Colorfully!

This complimentary eBook is perfect for anyone who:

  • Is considering a career in architectural color and wants to explore the possibilities

  • Is currently working in the design field and aims to enhance their skills in color theory and application

  • Is curious about the various opportunities available in color consulting and wants to learn more about this growing profession

  • Is interested in staying up-to-date with the latest trends and techniques in architectural color design

  • Is looking to connect with other professionals and experts in the field to expand their network and knowledge base

Identify your goals and dreams

Explore the numerous career opportunities for color consultants and color designers. Discover the possibilities and take the next step to define your goals. A whole new world of opportunities awaits you!

Bring your ideas to life

mmerse yourself in the world of Architectural Color with a ColorIQ Certification Course. Achieve the highest standards and exceptional skills, preparing you to build a profitable and successful business. color?

Sell your vision to others

Once you have your credentials as a Certified Color Consultant, it's time to start attracting new clients. Confidently share your vision and creativity to build a solid and successful business.

Expand your business

As you expand your client base and business, you'll soon become the go-to color expert in your area. Learn to become a speaker, write books, attract media attention, and more. The sky’s the limit! 🌟

Upcoming Classes

What is ColorIQ ?

  • ColorIQ is a series of educational workshops as well as core certification courses for color professionals.

  • ColorIQ is a flexible learning environment for interior designers, color consultants, stagers and color designers to learn about color specifically in the architectural space.

  • Every step of the way you will be working with your instructor, other students, professional guests, to create an immersive and dynamic learning experience.

  • ColorIQ  teaches material that is supportive of our students' goals in a clear, concise presentation. NO complicated formulas, NO one-size-fits-all "methods". ColorIQ curriculum is authentic, rigorous and thorough.

Certified Architectural Color Consultant (CACC)

This is a 6-weekin-onlinecourse with Master Color Expert, Teresa Tullio

Ever dream of a career in color? Become a Certified Architectural Color Consultant Learn the Science of Color, the Color Consultation Process and, the Business of Color. Through color projects, lectures, videos, and group discussions you will learn the skills necessary to operate a highly successful color consulting business! 

Course includes all class materials including a full-color workbook, proprietary tools, CACC appellation & logo, Custom USB with business forms, and much more.

Class fee $1395 $975 thru 12/31/24

Certified Architectural Color Design (CACD)

This online and in-person course with Master Color Expert, Teresa Tullio

San Diego. CA 2025 Schedule TBA

A good color consultant understands color specification, placement, and context intricately. But what sets a great color consultant apart as the “go-to” professional? What keeps clients coming back? It's the ability to deliver creative color design—exciting, fresh ideas that go beyond safe and expected choices. Thinking outside the box and adding your own unique stamp and style to every project makes all the difference. Great color consultants infuse their work with personality and innovation, making each job memorable and standout.

This class includes hands-on project, group collaboration, videos and lecture. All tools are supplied with this course.

Class fee $1395

Advanced Color Specification for Professionals (ACS)

This online and in-person course with Master Color Expert, Teresa Tullio

San Diego. CA 2025 Schedule TBA

his course is tailored for painters, design showroom staff, stagers, and other professionals who need to accurately select, match, and communicate colors. You'll gain a deep understanding of architectural color theory and practical application techniques to enhance your work and impress your customers across various industries.

Benefits:

  • Develop expertise in architectural color theory and practical applications.

  • Master advanced techniques for measuring, selecting, and matching colors.

  • Improve your ability to communicate color concepts effectively to clients and team members.

  • Enhance the aesthetic and functional quality of your projects with well-coordinated color schemes.

  • Learn from industry experts and apply knowledge through hands-on practic.

Class fee $475

This course has group rates for company teams and colleagues. See course description for details.