What Makes Architectural Color So Confusing?

ColorIQ ScholarshipThere’s a lot of people searching for the magic answer to easily select color for their homes, and even more people telling them how to do it. The problem is that all this free advice is based on generic color theory which has little to do with architectural color! While some of it is correct (in a sense) trying to apply basic color theory to architectural color just doesn’t work because there is another component. The paint itself. Continue reading

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