ColorIQ Curriculum

Level One CURRICULUM

THE CONSULTATION PROCESS

Architectural Color Consulting

Architectural Color Consulting

Creating a Color Consultant Kit
Compassionate Service vs. Customer Service
Making The Client Connection
Client Archetypes
Site Assessment
Verbal and Non Verbal Assessment
Color Selection and Palette Refinement
The Color Mapping Process
Color Profiling for Expanded Projects

COLOR FUNDAMENTALS

Learn How to Use “The Color Context Model
How to Speak the “Real” Language of Color
Color in Natural Materials
Lighting and Its Effects on Color
Color Interactions
The Importance of Paint Properties and the Tinting Process
Properties of Color
Physiological Response to Color
Color in Retail, Commercial and Healthcare Environments
Exterior Color/Correct Color Placement
Learn the “New” Color Wheel

THE BUSINESS OF COLOR

Set your pricing for maximum profit
Define Your “GHOO” (Niche Marketing)
Forms, Color Maps and Business Tools
How to Become the “Go-To” Expert in your area
Secrets to a Successful Sales Process
Marketing Strategies
Specializing/Niche Marketing